Formalpress
Libro ebook The Changing Media Business Environment, Mercedes Media And Paulo Faustino (Org)
Subtitle The Changing Media Business Environment
Publisher: Formalpress
Categories: Fiction
Language: Inglés
Price in paper
: 19 (19)
ISBN: 9789898143068
Guaranteed Delivery to any country of the world within a maximum of 48-72 hours.
Price in book PDF
: 12.55 (12.55)
PDF with Adobe DRM
Publishing year: 2008
Size: 4.17 Mb
Copy No
Printing Yes
ISBN: 9789898143518
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Synopsis of The Changing Media Business Environment

In the past years, the media European industry has been developing someone of the most well succeeded cases of business adaptation to the new regulatory, technological and market challenges. After the emergence of the difficulties felt in the traditional sectors, the enterprises begin today to find answers anchored in new practices of management. Presented on 20 of May in the Catholic Portuguese University, during the 8.th World Media Economics and Management Conference, «The Changing Business Media Environment» presents to the European market several representative examples of this evolution, set out by renowned authors in this scientific area.

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